You read the headline right, someone is considering a texting-friendly movie theater. It’s not a joke. It’s just an idea, at the moment, anyway. Variety spoke with Adam Aron, who is head of AMC Entertainment. In February, AMC announced it had an agreement in place to buy Carmike, which will make AMC the world’s top movie theater chain. So what will be of people using cellphones and/or texting in movie theaters?
Here is what Adam Aron said to Variety during their sit down at CinemaCon, about the possibility of having a texting-friendly theater:
Yes. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.
Me personally, my favorite place to go watch movies: Alamo Drafthouse. No, didn’t get paid for this, a free movie pass or even a bowl of popcorn. But to me, the reason I go to Alamo Drafthouse is because I know that there will be no shiny little lights on, no texting, no Twitter, no Facebook, absolutely NOTHING going on during my movie watching experience! I can say something about being one of the people that uses Twitter, Facebook, Snapchat, texting, e-mail or whatever excuse you have to be on the phone, but when it comes to watching a movie, NO SIR! I don’t want anyone on a phone! This goes for watching movies/sporting events at home as well. I don’t like having TiVo. Why? Because I don’t want someone to pick up the remote and show the replay of something 10-15 times, when if it’s a highlight, they’re going to show it the same amount of times during the broadcast.
I don’t have access to an AMC Theater. Not where I live. I have visited an AMC Theater many a time in Dallas when I take the family there, but I might have to reconsider, if people are allowed to text during movies unless of course, they make specific theaters for those that care to text during a movie.
What do you think? Do you want to visit a texting-friendly movie theater or would you rather the texting be done before/after the movie?