Wednesday night in Culver City, California, Sony Pictures Consumer Products held a release party for their collaboration between Ghostbusters and Stranger Things at BAIT. The shoe featured is the Reebok Ex-O-Fit Hi Clean, featuring exclusive designs inspired by the 1984 classic Ghostbusters film.
Stranger Things produced teamed with Ghost Corps on the show’s Ghostbusters storyline. As a backstory, we find Ghostbusters superfan Dustin has modified his Ex-O-Fit Hi by drawing his own Ghostbusters deisngs onto the shoe. The shoes with that design will now be available for die-hard sneakerheads and fans.
The shoes will be released first exclusively at BAIT retailers worldwide this October, and then at premium sneaker stores globally, including (but not limited to) Reebok stores in Japan and online, Undefeated stores everywhere, colette in Paris, Mita and Atmos in Tokyo, Kasina in Korea, and Juice in Hong Kong.A launch party to commemorate the collaboration and launch will be held in Los Angeles.
In addition to the Reebok and BAIT collaboration, Sony Pictures Consumer Products and Netflix have teamed up on a line of other co-branded merchandise, including Hybrid Apparel, Funko Pop Vinyls, and Microsoft Minecraft skins, which will be available this fall at select retailers.
Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Natalia Dyer, Charlie Heaton, Cara Buono, Joe Keery, Noah Schnapp, Rob Morgan, Joe Chrest, John Reynolds, Randy Havens,