While this season’s Halloween traditions may look different than years past, Ferrara is helping fans plan unique and creative ways to celebrate with friends and family by working with Sony Pictures Home Entertainment to launch Ferrara’s first-ever augmented reality (AR) experience featuring the iconic Ghostbusters™ franchise. Ferrara is also introducing exciting new innovations across its cookies and candies portfolio and bringing back some seasonal classics.
With families seeking out new ways to embark on their annual trick-or-treating traditions and “hunt” for candy, Ferrara knew who to call. The brand collaborated with Sony Pictures, home of the Ghostbusters franchise, to develop “Haunted Candy Hunt,” a ghost-hunting AR game. Starting today, players can use their phones to log onto https://www.ghosthuntntrap.com and troll around their living rooms, kitchens and backyards in search of the famed 1980s ghost Slimer from the classic Ghostbusters films, as well as a new character created exclusively for the game, Sweeter the Ferrara Candy Ghost. Users can capture the ghosts virtually for the chance to win fun prizes each week – including the Hasbro™ Ghostbusters Plasma Series and Kenner Series newly-released action figures – as well as a grand prize of a Sony® Home Theater Package, including a 55″ Sony 55X900H TV, WS1 Immersive Wearable Speaker, Blu-ray player and PlayStation 4. The 55X900H 4K HDR Full Array LED TV is packed with gaming features, displaying gameplay images of up to 4K resolution at 120 fps with a very low input lag. With Sony’s cutting-edge proprietary technologies, X900H users can become fully immersed in the true next generation of gaming.
- Web AR makes it easy for anyone with a smartphone to log onto https://www.ghosthuntntrap.com and search for the famed 1980s ghost Slimer from the classic Ghostbusters films, as well as a never before seen character created exclusively for the game, Sweeter the Ferrara Candy Ghost.
- Users can capture the ghosts virtually for the chance to win fun prizes each week.
- Dual game mechanics to catch the ghosts and then trap them in a proton pack makes the gameplay more dynamic and interactive, and has never been done before on 8th Wall.
- The campaign uses “text to begin” giving users access to the game URL via a text. An intentional pivot from QR codes, text to begin encourages people to play and engage with the brand/sweepstakes while they’re at home. This is the first 8th Wall campaign that uses “Text to begin.”
- The “Haunted Candy Hunt,” is a collaboration between candy maker Ferrara and Sony Pictures, home of the Ghostbusters franchise. The Web AR game is built by Trigger – The Mixed Reality AgencyTM and powered by 8th Wall.
Mariah Havens, Senior Brand Manager of Seasonal Marketing said:
“While Halloween may look different this year, now more than ever consumers are seeking out new ways to enjoy Halloween traditions and celebrate the season. This year, we’re thrilled to work with Sony Pictures and the iconic Ghostbusters franchise to offer a virtual spin on the classic neighborhood trick-or-treating experience. This augmented reality game allows fans to hunt for candy, ghosts and more!”
Classic Candy Corn And New Varieties
As the No.1 producer of Candy Corn – Ferrara holds an 851 percent market share – the candy brand continues to produce iconic seasonal favorites like BRACH’S® Classic Candy Corn, and has innovated with unique flavors, shapes and line extensions. New items include:
- BRACH’S Mellowcreme® Caramel Apples offers a sweet seasonal favorite featuring apple-shaped candy corn with a top layer of soft caramel flavor followed by another layer of either sweet red apple or tangy green apple.
- BRACH’S Skulls & Bones is an enchanting combination of dark chocolate sea salt skulls and caramel bones mixed with sweet banana and traditional candy corn pieces.
- BRACH’S Turkey Dinner Candy Corn provides a full-course Thanksgiving meal in a unique mix of candy corn flavors that will carry celebrations throughout the fall season.
- BRACH’S Sour Haunted Tropics Candy Corn features a blend of six tropical flavors with a tangy twist, including watermelon, pineapple, banana, kiwi, mango and tropical punch.
More Individually Wrapped Fun-Sized Offerings
Ferrara makes it easy for families to have flexible celebrations with individually wrapped cookie and candy treats that come in a variety of sizes in trick-or-treat bags. These bags are perfect for intimate Halloween celebrations, festive crafts, baking and decorating and for a variety of seasonal occasions.
- Introducing Seasonal Cookie Shapes & Colors: Mother’s® Halloween Circus Animal Cookies are a limited-edition batch of treats featuring vanilla shortbread-based bat and cat shapes and covered in orange and white icing and sprinkles.
- New Fun-Sized Combinations: For the first time, Ferrara combines fan favorites – Trolli® Sour Brite Crawlers® Minis and the beloved Keebler® Fudge Stripe Minis Cookies – together in one bag.
- Individually Wrapped Candy Favorites: Now fans can enjoy Big Chewy NERDS® and Trolli Crunchy Crawlers in treat sized bags – among many other product offerings.
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