To celebrate the release of Dune, Dune-avatar.com enables users to create a Dune-inspired avatar by simply uploading a selfie, which is transformed into a 3D, stylised version of themselves that can be viewed in Augmented Reality (AR) and in over 500 partner VR apps. Each avatar can be customised with several specially made outfits worn in the movie, including the ‘stillsuits’ worn by the Fremen that allow them to survive for weeks in the deserts of Arrakis, armour worn by the warriors of House Atreides and their mortal enemies House Harkonnen, as well as a number of accessories from characters across the movie.
Once their avatar has been created, users can access a metaverse through Ready Player Me, a cross-platform avatar creation tool designed to give those in the digital space the opportunity to utilise their avatar across different apps and experiences. Additionally, the experience will be available across Xbox via a custom Xbox landing experience. With a QR code allowing users to explore the avatar experience across mobiles, fans are able to engage with their avatars whilst on the go.
