Call of Duty: Black Ops 4 Delivers Biggest Launch Day One Digital Sales

Call of Duty®: Black Ops 4 has set a new launch day record as the biggest day one digital release in Activision history. Digital sales for the first day of release broke the franchise record set in 2017 by Call of Duty®: WWII.  Released Friday, Black Ops 4 also set a new PlayStation record for […]

Diverse Line-up of Call of Duty®: Black Ops 4 Themed Consumer Products

In celebration of the upcoming launch of the highly-anticipated Call of Duty: Black Ops 4, Activision Blizzard Consumer Products Group (ABCPG) will offer fans exciting ways to interact with the brand through new global partnerships with McFarlane Toys, and BAIT, among others. Fans will be offered new ways to play, display and wear in anticipation […]