Today, Heartbeat, the leading platform rewarding women for sharing brands they love on Instagram, today announced that the rapidly growing platform is now driving over 10 percent of all sponsored content on Instagram. Heartbeat has signed up over 200,000 “Ambassadors” that create and share posts from brand partners. These Ambassadors are responsible for thousands of posts per month, with a massive total follower count of over 1 Billion Instagram followers.
Heartbeat has a powerful roster of brand partners that are engaging with its user base including Amazon, Goop, Sony Music, Netflix, Warner Bros., Bose, H&M, and many others. These brands work with Heartbeat’s Ambassadors to spread their messages and gain increased exposure online. The Ambassadors receive free products and services in exchange for their branded posts.
To make the platform enticing for brands, Heartbeat guarantees a 4 percent minimum engagement rate, which is the highest in the industry. These authentic, word-of-mouth endorsements deliver effective, ROI-driven marketing that positively impact the brands.
“As the influence of Instagram continues to grow, brands of all sizes are turning to Heartbeat to help get their messages to the right audiences,” said Brian Freeman, CEO of Heartbeat. “With Heartbeat now responsible for over 10 percent of all sponsored posts on Instagram, it is evident that brands recognize the power, influence and reach of our Ambassadors. As more people join our platform and are rewarded for their posts, we expect Heartbeat to continue to be the leader in sponsored posts on Instagram.”
Ambassadors on Heartbeat typically have between 300 and 5,000 followers, but the most important factor is engagement. If an Ambassador has real followers and is getting a high number of likes and comments, they are more likely to be offered paid campaigns or campaigns with product gifting.
Heartbeat also recently launched a new app for iOS and Android. The app makes it easier than ever for women to sign up to become a Heartbeat “Ambassador” and provides a fast way for Ambassadors to learn about new campaigns offering free products, services and/or payments for branded posts. Heartbeat believes that you don’t need millions of followers or a fancy wardrobe to be treated like a top-shelf influencer.
The app for iOS is available on the App Store at: itunes.apple.com/us/app/heartbeat-for-ambassadors/id1362278157?ls=1&mt=8
The app for Android is on Google Play at: play.google.com/store/apps/details?id=com.getheartbeatapp
Brands wanting to sign up or receive more information about Heartbeat can visit: business.getheartbeat.co/
