Mammoth Media, the first mobile entertainment network, has partnered with Cloud9, the premier North American esports organization, to be the presenting sponsor for matches played by the Cloud9 Academy team during the North America League of Legends Academy Summer Split. For the first time ever, fans can tune-in to watch the series during Cloud9’s Twitch broadcast with a chance to win cash prizes by playing esports-themed trivia on Mammoth Media’s newest entertainment destination, Arena.
“As we continue to extend our entertainment network we are always looking for innovative ways to get our entertainment destinations in front of new audiences – so partnering with Cloud9, a leader in esports, was the natural next step for us,” said Benoit Vatere, CEO and co-founder, Mammoth Media. “Arena’s live format and mob-based trivia challenges really lends itself to the esports world so we could not be more excited to kick off LCS Academy Academy Summit Split with pre and post shows with the Cloud9 team”.
Every Thursday prior to the day’s LCS Academy match, Cloud9 will host an exclusive pre-game show on Twitch where they will provide highlights, interviews, as well as kick off a live trivia game on Arena where players can choose their mob and battle to win money. During the game, viewers on Cloud9’s Twitch channel will see Cloud9’s own casting talent, including former players, staff members, and friends of the C9 family. In addition, in the post-match wrap-up show, Cloud9’s Academy team will join viewers during the second Arena trivia game for some head-to-head competition.
“We’re excited to partner with Mammoth Media for our LCS Academy broadcasts,” said Jack Etienne, CEO and co-founder of Cloud9 Esports, Inc. “Partnering with Mammoth gives us a new, fun way to engage directly with our fans through trivia matches on Arena.”
Tune into Cloud9’s Twitch broadcast every Thursday to watch the League of Legends Academy team, including SHIRO(Ziqing Zhao), BLABER (Bobby Huang), GOLDENGLUE (Greyson Gilmer), KEITH (Yuri Jew), ZEYZAL (Tristan Stidam), JONATHON (Jonathon Nguyen) and Head Coach WESTRICE (Jonathan Nguyen) battle it out on the Rift, and on Mammoth Media’s Arena.
ABOUT MAMMOTH MEDIA
Mammoth Media is the only proven network for premium mobile content that is redefining entertainment for the mobile-first generation. Mammoth is the first to produce, distribute and monetize original entertainment apps for the moments of micro-boredom in daily life, and in doing so, delivers revenue, brand value and data-driven insights to content owners and advertisers.
Mammoth is the studio behind Yarn, the innovative micro-storytelling platform with stories delivered as text messages. Yarn has become a dominant destination for short-form storytelling with more than 80 million stories and 8 billion messages read to date. The average user reads 4 times per day for 2 minutes per session totaling 56 minutes in their first week. Users spend 82,000 hours per week reading Yarn stories.
Wishbone is Mammoth’s tap-to-vote social networking app where users generate polls and side-by-side comparisons. On Wishbone a total of 80 million cards have been created. The app has an average of 352 million votes per month and a total of 18 billion votes cast to date, reaching 2 million teen girls (12-16) every month.
Both Yarn and Wishbone are consistently ranked in the Top 100 App charts in the United States and have collectively touched more than 30% of United States Generation Z and Millennials.
ABOUT CLOUD9
Founded in 2012, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Hearthstone, Super Smash Bros Melee, Clash Royale, H1Z1, Rocket League, Fortnite and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit http://www.cloud9.gg.
