Addressing the overwhelming volume of unreliable social media posts pitching fashion and beauty, the new Clickher™ app for iOS gives women just the quick, credible lifestyle information they want without all the noise.
The app launched on August 6, 2019 and is available on the App Store for iPhone® or at https://clickher.app.
Editor-in-Chief Beth Blakely says:
“Our posts are quick reads your bestie would share with you – if she had time. We comb through hundreds of pics, videos and blogs and send only the very best, most helpful stuff – just one great post at a time, a couple times a week,” says Blakely.
Clickher posts are hand-picked by editors from a curated network of about 1,000 independent sites. Instead of pushing an endless “news feed” of stories and ads of dubious provenance. “Algorithms have no taste,” says Joe Pierce, co-founder and CEO. “Women are too busy to sift through all the stuff that Facebook or Google algorithms think is relevant.”
Clickher’s posts are aimed at 18-39-year-old women who are passionate about style, quality and originality. It was developed out of experience Pierce and co-founder Stephen Reily had with Clickher’s predecessor, Vibrant Nation, which built a loyal following of more than 100,000 women. Now, information overload requires simpler ways to connect people to trusted recommendations.
Reily says:
“Clickher is trustworthy, helpful and fun. It turns out that what people want from digital media is just what they want from their friends, including the friends they haven’t met yet. We generate unusually high levels of engagement because we share only one great post at a time, and our editorial team knows how to find the posts you wish you’d found yourself.”
The app will appeal to consumer-packaged goods (CPG) brands because of its high engagement. Branded opportunities include a “sponsored by” message on the editorial posts and standalone, sponsored content up to once per week.
Pierce says:
“Clickher is a great way for brands to connect with a great audience. Advertisers who are shifting away from TV will find Clickher to be a less costly, more effective, simpler and safer media outlet to reach their target consumers.”
Pierce, a serial entrepreneur, was one of the earliest leaders in newsletter and other digital targeted marketing. He has held senior management positions at the world’s largest technology media company (International Data Group), the world’s second-largest music company (Sony Music Entertainment), and the USA’s third-oldest independent advertising agency (Doe-Anderson.) Reily has more than a decade of experience helping brands develop and market products to women, is the founder, chairman and managing director of IMC Licensing, and director of the Speed Art Museum in Louisville. Blakely has created and managed digital communities like TechRepublic and Vibrant Nation; and created and executed influencer campaigns for major brands like L’Oreal and Tide.
