Jay DeMarcus, of Rascal Flatts, has touched millions with beautifully written, heartful songs for decades. His new song, “Skin Deep,” for the soundtrack of “No Address”, emotionally compounds the film’s storytelling about homelessness in America, bringing a more profound connection for the viewers to the plight of millions who face the epidemic daily. The movie from Robert Craig Films will be released in the summer of 2024.
“When my friend Greg Lucid first came to me with this project, and I started to understand the real heart behind ‘No Address’ for me, it was an easy decision to be involved. The homeless epidemic in America is growing at an alarming rate, and the sad reality is, it could literally happen to anyone,” says DeMarcus. “Through my own work with various charitable organizations over the years, I know first-hand that our unhoused neighbors come from all walks of life. I wrote ‘Skin Deep’ with Red Street Records artist Ryan Griffin and songwriter Ava Suppelsa. It was our sincere desire to paint a vivid picture of the reality and the desperation of these all-too-often forgotten and misunderstood people. I’m very proud of our song, and I’m also proud to be a part of such a meaningful and informative film.”
The movie “No Address” stars renowned actors William Baldwin, Ashanti, Xander Berkeley plus several other celebrities. The compelling drama captures the heart-wrenching journey of a group of individuals experiencing homelessness. As they unite as an unconventional family, their tale sheds light on the raw and harsh realities that many face, emphasizing that homelessness can happen to anyone.
In conjunction with the “No Address” movie, Robert Craig Films has launched The Big 5 Campaign, a comprehensive media approach to foster more understanding and action for the unhoused, centered around the film and including a documentary, music, an interactive guide, and a book. The movement also integrates The Big 5 Giveback, a pledge of $1,000,000 from the Robert Craig Films Foundation, plus 50% of the net proceeds from all The Big 5 Campaign productions to assist nonprofits addressing homelessness.
“The lyrics of Skin Deep are incredibly moving,” states Jennifer Stolo, CEO of Robert Craig Films. “I had chills when I first heard it and knew it conveyed the impact we are trying to make through these productions. Today is World Homeless Day and is a dedicated day to raising awareness about the needs of people who are currently experiencing homelessness. We’re thrilled to be announcing this news on such an important day.”
To learn more about the movie and The Big 5 Campaign to support the fight against homelessness, please visit www.NoAddressMovie.com.
Cast:
William Baldwin, Ashanti, Xander Berkeley, Lucas Jade Zumann, Ty Pennington, Patricia Velasquez, Isabella Ferreira, Beverly D’Angelo
Synopsis:
After returning home from her graduation ceremony, Lauren discovers all her possessions tossed on the doorstep. Her foster mother discarded everything she owned and left her with the brutal reality that she needed to find her own place to stay since she could no longer receive checks for her care.
Abandoned and lonely, Lauren wanders into the urban pathways of darkness and isolation. She has no one to count on anymore. She is vulnerable, lost, and terrified. She encounters two malicious gang members, Red and Q, who are enticed by her defenseless demeanor and decide she is the perfect victim. As she struggles to fight back from their assault, a valiant young man named Jimmy comes to her rescue. He helps her escape the aggressive predators and leads her to safety at a homeless encampment where he resides.
She meets his “street family,” who accept her into the group with open arms and kindness. She meets Harris, a talented painter and veteran, Dora, a mentally ill former actress, and Violet, a veteran struggling to overcome her addictions. Meanwhile, a well-dressed yet struggling businessman is desperately seeking a financial solution to climb out of his burying piles of debt. He eagerly searches for and discovers what seems to be a miraculous opportunity to redeem his financial failures. He proposes a development project to his boss Claudia, a statuesque powerhouse with big ambitions. However, the land he uncovers happens to be the homeless encampment that the group occupies.
The following day, Robert roams near the encampment, seeking petition signatures to clear the area. A local named Carl discreetly tells Robert about a group of residents and locals who are willing to take the necessary measures to evict the unwelcome dwellers.
The next early morning, six masked vigilantes creep onto the land, ready to bombard the encampment with water hoses and dumpsters. The startling attack awakens the homeless group to the devastating destruction of their homes and property. As one of the vigilantes seizes Violet, she yanks off the attacker’s mask, revealing Robert’s guilty presence. With hope and determination, the group rebuilds their homes once again with the help of a local church.
Disappointed by Robert’s inability to resolve the conflict with the homeless residents, Claudia terminates Robert from his job, leaving him stranded to face his financial nightmare. Helplessly searching for shelter, food, and care for his family, the homeless group decides to forgive his transgressions and leads him to available resources. With a glimmer of hope and a moment of opportunity, as their stories unfold, the group fights to get their lives back.
Teaser Trailer:
