Today, Candy Crush Saga, one of the world’s most popular mobile games, is celebrating its 10th anniversary by teaming up with GRAMMY™ award-winning musical artist, Meghan Trainor. For the first time in the game’s 10-year history, the music video for Trainor’s new single, “Made You Look,” will debut exclusively in-game for 24 hours, beginning on Thursday, October 20 at 8 AM EST. The release of the music video will accompany her fourth full length album, “Takin’ It Back,” available on Friday, October 21 via Epic Records.
Additionally, available from October 20 – 26, Trainor will be transformed into a “Candified” character for an immersive in-game takeover. Players will be able to swipe along with Trainor, unlocking a variety of special treats and boosters. Trainor’s unmistakable voice will be heard throughout gameplay, saying iconic phrases such as “Sweet!” “Tasty!” and more. Behind-the-scenes footage from the “Made You Look” music video will also be available exclusively within the app.
Meghan Trainor said:
“I’m a big fan of Candy Crush Saga. I love playing when I have a bit of downtime in the studio so I’m looking forward to bringing the game to life for my fans within the music video. Between the bright colors of the game and providing players with a fun escape from reality, Candy Crush Saga was the perfect inspiration.”
The Candy Crush Saga-inspired music video follows a day in the life of Meghan as she gives fans a look into her colorful, candified world. The video also includes surprise cameos from Meghan’s friends, such as TikTok personality, Chris Olsen, and other exciting names to be announced in the coming days.
“Working with Meghan Trainor on this unique collaboration is thrilling for our fans. Her music is uplifting and provides listeners with a “sweet escape” – just like Candy Crush Saga,” said Fernanda Romano, Chief Marketing Officer at King. “As part of our 10th-anniversary, we’re excited to celebrate with our players around the world through exclusive content, as well as more fun surprises to come.”
Candy Crush Saga has become a global phenomenon, attracting hundreds of millions of players from around the world. As one of the most played mobile games year in and year out, it’s been downloaded over three billion times since it launched in 2012. At the end of 2021, Candy Crush Saga was once again the top-grossing games in the U.S. app stores.
Check out the “Made You Look” music video exclusively on Candy Crush Saga within the Content Hub. Players will be able to access the special in-game event from level 25 onwards.
Download and play for free on iOS and Android.
