For Harry Potter fans, Butterbeer is more than just a drink—it’s a symbol of joy, comfort, warmth and togetherness. First introduced in Harry Potter and the Prisoner of Azkaban as the trio huddled in The Three Broomsticks, Butterbeer, with its butterscotch and shortbread notes, has become a global fan favorite. In honor of the wizarding beverage, Warner Bros. Discovery is proud to announce the return of Butterbeer Season – a special celebration dedicated to all things Butterbeer!
Butterbeer Season is an annual salute to the flavor, scent and look of all things Butterbeer. Between March 1st and May 31st, the Season offers fans new ways to enjoy the delicious delicacy with the launch of a host of tasty new treats, limited-edition products and activity taking place around the world.
So, gather your fellow witches, wizards and Muggles and get ready to savor all Butterbeer has to offer!
BRAND-NEW TREATS
Warner Bros. Discovery Global Consumer Products has collaborated with a range of enchanting partners to offer fans a host of new treats and Butterbeer-inspired products to celebrate Butterbeer season:
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Goldfish – For a limited time only starting this March, Goldfish Butterbeer Flavored Grahams will be hitting the shelves of US national retailers and available online — don’t miss your chance to try the wizarding world’s favorite drink, now in snack form!
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HERSHEY’S – Cheers to the magic with HERSHEY’S Harry Potter Butterbeer KISSES! A limited-edition treat fit for any witch or wizard, complete with the cream soda and butterscotch flavors of Butterbeer. Perfect for candy dishes, fans can grab a bag to uncover limited-edition Harry Potter-themed foils. Available for a limited time at US retailers.
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Keebler – The limited-time Harry Potter Butterbeer Fudges Stripes Cookies release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films. You can shop Keebler’s Limited-Edition Harry Potter Butterbeer Fudge Stripes Cookies at US retailers nationwide.
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Lionel – Expand your Harry Potter train collection with the new Butterbeer range featuring a Butterbeer-scented train smoke fluid, Butterbeer Reefer Car, Butterbeer Tank Car and Butterbeer Tank. Available in-store and online in the US and Canada.
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Miniso – Exclusively in China this April, a series of all-new Butterbeer-themed home fragrances and stationery products featuring candles, perfume, cups, notebooks, stickers, keychains and more.
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ORLY – Transform your nailcare routine with a range of products from ORLY infused with the iconic Butterbeer scent. Products include ORLY x Harry Potter Butterbeer Scented Iridescent Nail Polish Topper, ORLY x Harry Potter Scented Nourishing Cuticle Oil, ORLY x Harry Potter Scented Hydrating Cuticle Froth and ORLY x Harry Potter Scented Quick Dry Nail Spray. Available at orlybeauty.com and Ulta.com beginning March 1.
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Glico China – Limited Edition Harry Potter Butterbeer Flavor Pocky is about sharing happiness and bringing people together. Available in China at official Gilco online and offline channels this March.
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Piagui – Add a little Butterbeer “flavor” to your handbag with the W Capsule collection of bags and totes available at department stores in Mexico beginning in June.
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Running Press – Raise a glass and get ready to toast your love for the most delicious season with Harry Potter Butterbeer Mini Mug Set. Complete with a collectible 3-1/2 inch Butterbeer glass mug inspired by the Butterbeer mug as seen in the films, a 48-page guide book on Butterbeer and a Harry Potter-themed coaster. Available to fans around the world online.
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SkinnyPop – An all-new limited-edition snack perfect for a magical movie night! This sharing-size bag of Butterbeer Flavored Kettle Popcorn is enchantingly popped with a taste of butterscotch flavor and a hint of brown butter and caramel flavors. It has the same quality ingredients you expect from SkinnyPop, and enchanting flavors inspired by the world of Harry Potter. Plus, it’s free of gluten, dairy, peanuts, and tree nuts, so it can be enjoyed by almost everybody. Don’t miss it before its gone!
GRAB A TASTE OF BUTTERBEER WHEREVER YOU ARE
Harry Potter destinations around the world – including The Wizarding World of Harry Potter at Universal Destinations & Experiences in Orlando, Hollywood and Beijing, all three Warner Bros. Studio Tours in London, Hollywood and Tokyo and various Harry Potter traveling experience locations are each offering fans new and exciting ways to enjoy the delicious taste of Butterbeer. Here’s a glimpse at some of the exciting things planned…
USA
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Harry Potter New York is one of the most insta-worthy spots to enjoy a Butterbeer, thanks to its gorgeous Butterbeer bar. In addition to sipping the tasty drink against a backdrop of Butterbeer bottles and bubbles, fans can sample some brand-new treats from March 1st, including Butterbeer cookies, sundaes and a tasty new ice-cream topping.
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The popular Butterbeer Truck will be visiting multiple cities across the USA, bringing delicious joy to those lucky ones who discover it! Fans who spot it have the chance to get their hands on a free Butterbeer, grab surprise giveaways, get involved with themed photo ops and more. Check out @HarryPotter for information on when and where the truck will be making its stops.
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Beginning March 1st until 31st May, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise, and more!
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At Harry Potter: The Exhibition in Boston fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise, and of course a Butterbeer!
EUROPE
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Warner Bros. Studio Tour London – The Making of Harry Potter guests can try new goodies at the Butterbeer Bar, including Butterbeer filled doughnuts, a special Butterbeer cookie and the most iconic of British sweet treats – Butterbeer scones!
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Fans stopping by the Frog Café shouldn’t miss the Butterbeer sharing milkshake and the chance to get their hands on a slice of the Butterbeer giant cake – they won’t be around forever!
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Fans in the UK and Ireland also have the chance to enter a competition to win tickets for two to visit the Studio Tour London and enjoy a host of Butterbeer-themed treats – keep an eye on @wbtourlondon on Instagram to find out how to enter.
ASIA
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At Harry Potter Cafe in Japan, a special Butterbeer-themed menu will be available for the season to those hungry fans looking to celebrate.
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Harry Potter – Mahou Dokoro will bring in the season with a range of bespoke merchandise.
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In Singapore Harry Potter: Visions of Magic will be offering a special Butterbeer Season ticket package to include admission and a Butterbeer in a tankard for visitors with other surprises on site.
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From April 1st until 31st May, The Wizarding World of Harry Potter at Universal Beijing Resort will be celebrating Butterbeer Season with all-new in-land surprises!
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Warner Bros. Studio Tour Tokyo – The Making of Harry Potter will be sharing more about their celebrations soon. Follow @wbtourtokyo to keep up with the latest news.
This is just a taster of what’s in store for fans, with more to be announced over the coming weeks. To stay up to date with all the Harry Potter and Butterbeer Season news and updates, check out http://www.HarryPotter.com/, and while you’re there, why not get Sorted into your Hogwarts house and sign up for the Harry Potter Fan Club.
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